How Seosep Increased a Tour Operator’s Bookings with SEO
Case Study 1: How Seosep Increased a Tour Operator's Booking by 300% with SEO and PPC.
The Challenge: The client was a tour operator in Dubai that offered various tours and activities in the city, such as desert safaris, city tours, dhow cruises, and helicopter rides. They wanted to attract more customers and increase their bookings online. However, they faced some challenges with their website and online marketing. Their website was not optimized for search engines and had low visibility and traffic. They also had no online advertising strategy and relied mostly on word-of-mouth and offline channels to get customers.
The Solution: Seosep, a digital marketing agency in Dubai, helped the client overcome their challenges and achieve their goals with SEO and PPC services. Seosep conducted a comprehensive SEO audit and analysis of the client’s website and identified the key issues and opportunities. Seosep then implemented a range of SEO services, such as keyword research, content creation, technical optimization, link building, and local SEO, to improve the website’s ranking and performance on search engines. Seosep also designed and executed a PPC campaign on Google Ads and Bing Ads, targeting relevant keywords and audiences, and optimizing the landing pages, ad copy, and bidding strategy.
The Results: Within six months, the client’s website and online marketing saw a significant improvement in their traffic, conversions, and revenue. The website’s organic traffic increased by 250%, and its conversion rate increased by 150%. The PPC campaign generated a 400% return on ad spend (ROAS), and increased the bookings by 300%. The client was very satisfied with the results and continued to work with Seosep for their digital marketing needs.
If you want to learn more about how Seosep can help you with your digital marketing needs, check out our other case studies:
- How Seosep Helped an E-commerce Business in Dubai Grow Their Online Sales by 500% with Social Media and Content Marketing
- How Seosep Helped a Hotel in Dubai Boost Their Occupancy Rate by 200% with Email Marketing and CRM
- How Seosep Helped a Museum in Dubai Attract More Visitors and Donations with Website Design and Web Analytics
